Business Administration, B.B.A. Major #0280
SUNY Morrisville’s bachelor degree in Business Administration provides students with the opportunity to develop the business practices and skills necessary for planning and directing the management, business, and financial activities of business, government and other organizations. This program is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Graduates are prepared to coordinate, support and perform a broad range of duties that promote organizational efficiency. The mission of the program is to give students the opportunity to graduate with the ability to identify new opportunities, solve business problems and improve operational optimization. Combining both theoretical and applied teaching, emphasis is placed on concepts, skills and techniques that are immediately transferable in the workplace.
The New York State Department of Labor maintains employment estimates and projections for more than 700 different occupations in each of 10 regions statewide. For management occupations overall (NAICS 551), the projections indicate an anticipated 17.3 percent plus growth for the 10-year period ending in 2022.
Student Learning Outcomes
Upon successful completion of this program, students will be able to:
To communicate effectively through both oral and written means of communication
To design, implement and evaluate strategies for identifying new business opportunities
To design, implement and evaluate strategies for solving contemporary business problems
To recognize and promote ethical and responsible business practices
To effectively meld technical knowledge with information technology proficiency
To plan and direct the management, business and financial activities of business, government and other organizations
To utilize quantitative analysis to evaluate operational efficiency, market segment opportunities and business profitability
To identify technology and workforce strategies to enhance overall productivity
To prepare a competitive industry analysis in support of strategic decision making
Curriculum Requirements - 120 Credits
Course | Credits |
|---|---|
BSAD 100 - Business in the 21st Century | 3 |
BSAD 108 - Business Law | 3 |
BSAD 116 - Business Organization & Management | 3 |
BSAD 140 - Business Communications | 3 |
BSAD 203 - Business Law II | 3 |
BSAD 221 - Business Statistics | 3 |
BSAD 300 - Management Communications | 3 |
BSAD 310 - Human Resources Management | 3 |
BSAD 320 - Entrepreneurship | 3 |
BSAD 325 - Marketing Management | 3 |
BSAD 350 - Principles of Corporate Finance | 3 |
BSAD 375 - Management Information Systems | 3 |
BSAD 380 - International Business | 3 |
BSAD 400 - Production & Operations Management | 3 |
BSAD 408 - Responsible Business Ownership | 3 |
BSAD 411 - Leadership | 3 |
BSAD 470 - Strategic Management | 3 |
ACCT 101 - Principles of Accounting I | 3 |
ACCT 102 - Principles of Accounting II | 3 |
CITA 101 - Principles of Computer Applications | 3 |
ECON 100 - Principles of Macroeconomics | 3 |
ECON 140 - Principles of Microeconomics | 3 |
300 - 400 Upper Level Credits as Advised OR Optional Concentration as Advised | 12 |
COMP 101 - Composition & Research | 3 |
COMP 102 - Writing About Literature | 3 |
MATH 153 - Business Calculus | 3 |
Additional Liberal Arts & Sciences as Advised | 6 |
Additional General Electives as Advised | 15 |
Optional Concentrations | |
Accounting (12 credits) | |
ACCT 301 - Intermediate Accounting | 3 |
ACCT 302 - Intermediate Accounting II | 3 |
ACCT 303 - Cost Accounting | 3 |
ACCT 401 - Auditing | 3 |
Entrepreneurship (12 credits) | |
BSAD 329 - Consumer Behavior | 3 |
BSAD 330 - Leading & Managing the Family Business | 3 |
BSAD 391 - Internship in Business | 3 |
ENTR 327 - Guerrilla Marketing Tactics for Small Business | 3 |
ENTR 342 - Innovation & New Venture Creation | 3 |
Marketing (12 credits) | |
BSAD 327 - Advertising Management | 3 |
BSAD 329 - Consumer Behavior | 3 |
BSAD 353 - Sport Marketing - A Strategic Application | 3 |
BSAD 391 - Internship in Business | 3 |
BSAD 419 - Global Marketing | 3 |
ENTR 327 - Guerrilla Marketing Tactics for Small Business | 3 |
Sports Marketing (12 Credits) | |
BSAD 343 - Introduction to Sports Management | 3 |
Three of the following courses: | |
BSAD 353 - Sport Marketing: A Strategic Approach | 3 |
BSAD 391 - Internship in Business | 3 |
BSAD 418 - Sport Law | 3 |
BSAD 443 - Strategic Sports Business | 3 |
Suggested Course Sequence
Course | Credits |
|---|---|
Year 1/Fall | 15 |
BSAD 100 - Business in the 21st Century | 3 |
BSAD 108 - Business Law 1 | 3 |
CITA 101 - Principles of Computers & Applications | 3 |
COMP 101 - Composition & Research | 3 |
Elective - Lower Division as Advised | 3 |
Year 1/Spring | 15 |
BSAD 116 - Business Organization & Management | 3 |
BSAD 140 - Business Communications | 3 |
COMP 102 - Writing About Literature | 3 |
MATH 102 - Intermediate Algebra w/Trigonometry | 3 |
Elective - Lower Division as Advised | 3 |
Year 2/Fall | 15 |
ACCT 101 - Principles of Accounting I | 3 |
ECON 100 - Principles of Macroeconomics | 3 |
MATH 153 - Business Calculus | 3 |
Elective - Lower Division as Advised | 3 |
SUNY General Education Elective as Advised | 3 |
Year 2/Spring | 15 |
ACCT 102 - Principles of Accounting II | 3 |
BSAD 203 - Business Law II | 3 |
BSAD 221 - Business Statistics | 3 |
ECON 140 - Principles of Microeconomics | 3 |
SUNY General Education Elective as Advised | 3 |
Year 3/Fall | 15 |
BSAD 310 - Human Resource Management | 3 |
BSAD 325 - Marketing Management | 3 |
BSAD 350 - Principles of Corporate Finance | 3 |
Elective - Lower Division as Advised | 3 |
SUNY General Education Elective as Advised | 3 |
Year 3/Spring | 15 |
BSAD 300 - Management Communications | 3 |
BSAD 320 - Entrepreneurship | 3 |
BSAD 375 - Management Information Systems | 3 |
BSAD 380 - International Business | 3 |
Elective - Upper Division as Advised | 3 |
Year 4/Fall | 15 |
BSAD 400 - Production & Operations Management | 3 |
BSAD 408 - Responsible Business Ownership | 3 |
BSAD 411 - Leadership | 3 |
Elective - Upper Division as Advised | 3 |
SUNY General Education Elective as Advised | 3 |
Year 4/Spring | 15 |
BSAD 470 - Strategic Management | 3 |
Electives - Upper Division as Advised | 9 |
SUNY General Education Elective as Advised | 3 |